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Striving for Excellence: Our Journey with Bakery Business Coaching

Updated: Jun 25

At Truly Treats, we’re always striving to improve—not just as a business, but as individuals too.


Located on the beautiful South Devon coast, our business has been a proud manufacturer of delicious cakes, traybakes, and scones since 2009. However, like any dedicated team, we believe there’s always room for growth and improvement.


To take our Devon business to the next level, we’ve recently embarked on an exciting journey with Action Coach, a leading business coaching organisation. This partnership has provided us with valuable insights and tools to refine our operations and align our goals with a clear and compelling direction.


One of the recent tasks set during this collaboration has been the establishment of our business mission, vision, and company values. These documents are more than just words on paper; they are the foundation upon which we make every decision, ensuring that our Devon bakery business remains committed to excellence, innovation, and continuous improvement.





By integrating these principles into our everyday operations, we are fostering a culture of growth and accountability. Every choice we make, from the ingredients we source to the way we engage with our community, is guided by our commitment to these core values. This approach not only helps us achieve our business goals but also allows us to make a positive impact in the world around us.


As we continue to grow, we are excited about the future and the opportunities that lie ahead. Our journey with Action Coach has only just begun, and we are eager to see where it takes us.....so watch this space!


You can read our business Vision, Mission & Values here.



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