A Devon Bakery with a Passion for Quality
Our Journey from Kitchen Table to Commercial Bakery
As a family-run Devon bakery, Truly Treats began with a simple goal: to make great cakes that people genuinely wanted to buy again and again. We started by selling at local farmers’ markets, focused purely on quality, flavour and building a loyal following through word of mouth.
As demand grew, so did we. What began as small batches for market stalls developed into a trusted cake supplier for cafés, caterers and wholesalers. We’ve expanded our team, moved into larger bakeries over the years, and continued refining our processes — without losing the care and attention that defined us from the start.
Every cake, traybake, cupcake and scone is made using carefully selected ingredients and proven techniques, designed to deliver consistent results in busy foodservice environments. For our customers, that means dependable supply, reliable quality and products that keep their own customers coming back.
Today, we proudly supply businesses across the UK from our bakery in Newton Abbot — still guided by the same principles we started with: great baking, done properly.
Where It All Began
It all started on a snowy day in the French Alps.
In the winter of 2009, we spent the season cooking for chalet guests, where our love of homemade baking and great food truly came to life. In that mountain kitchen, we refined our recipes and created cakes and sweet treats that were eagerly enjoyed day after day.
Returning to the UK, we knew we wanted to turn that passion into something more. In 2010, Truly Treats was born.
We began at home, selling at farmers’ markets and local events, focused on making exceptional bakes that people would come back for time and again. As word spread, demand grew. Soon we were supplying Devon cafés, weddings and local celebrations — laying the foundations for the wholesale bakery we are proud to run today.
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Our First Bakery in Devon
In 2012, we took the next big step, moving into our first commercial bakery in Teignmouth, Devon. After fitting out the space, we increased production and began our journey as a wholesale cake supplier.
As demand continued to grow, so did we. In 2015, we moved again — this time into a larger, purpose-built bakery in Paignton, giving us the capacity to expand our range and serve more customers across the UK.
Over the years, our team has grown too. We’ve welcomed skilled bakers and decorators who share our commitment to quality, ensuring every cake, traybake and scone is made with the same care that defined those early days.
Our Kingsteignton Bakery
In 2019, we made our final move to our current bakery in Kingsteignton, Devon — and this time, we’re here to stay. Relocating a working bakery is no small task, but the move gave us the space and infrastructure to support our next stage of growth.
Today, our focus is firmly on expanding the wholesale side of the business, making our products available to more cafés, caterers and wholesalers across the UK.
We continue to invest in our team, equipment and new product development to ensure we stay ahead.
Innovation has always been part of who we are. We’re constantly refining our range and introducing new bakes to keep things fresh — for our customers and for our team. Standing still has never been our style.
The People Behind Truly Treats
Our Devon bakery wouldn’t be what it is today without the talented team who bring it to life every day. From artisan bakers and decorators to packers, weighers, drivers and support staff, every role plays a part in delivering the quality and consistency our customers rely on.
Together, we’ve built a team driven by pride, creativity and dedication — producing pallet after pallet of cakes, traybakes and scones for cafés and wholesalers across the UK.
Every individual contributes to keeping the bakery running smoothly, efficiently and to the high standards we set ourselves.
To our team — thank you. We couldn’t do it without you.
What We Stand For
At Truly Treats, we’re committed to producing quality, affordable cakes the traditional way — using real ingredients and taking genuine care in everything we do.
Alongside great baking, we pride ourselves on providing friendly, efficient and reliable service to every customer we work with.
To learn more about our vision, mission and values, please visit our dedicated page.