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Our mission extends beyond baking delicious cakes, traybakes, and scones. Rooted in our commitment to quality and customer satisfaction, our bakery mission drives us to innovate, inspire, and deliver excellence in everything we do.


Embracing a culture of teamwork, innovation, and excellence, we are dedicated to setting industry standards while nurturing a team that shares our passion for artisanal craftsmanship and community impact.

Our vision

"Making every bite a delight!"

Our vision

At Truly Treats, our vision is to become a leading and trusted wholesale supplier of cakes, traybakes, and scones throughout the UK.


Through continuous expansion and enhancement of our offerings, we aim for our products to be available in every pocket of the UK, facilitated by strategic partnerships with selected foodservice companies.


We aim for Truly Treats to be recognised for its dedication to exceptional taste, innovation, and delivering first class customer service.


Central to our vision is the creation of an exceptional workplace where our team members feel valued, respected, and inspired. We are committed to fostering a supportive and inclusive environment that promotes both professional growth and personal well-being. At Truly Treats, we believe that nurturing our team is vital to our ongoing success.


We also take pride in our commitment to environmentally friendly practices, striving to achieve net zero carbon emissions by 2030.

Our values

At Truly Treats, our values are the core of our business. These values are not just words; they guide our actions, our decisions and bring us closer to our goals.


Our values are integral to everything we do. Whether it’s during onboarding, performance reviews, team surveys, management meetings, or casual chats in the staff room, they remain at the forefront of our culture.


      old Innovation & Growth

We are committed to continually improving and embracing new ideas, whether it's through developing new recipes, refining our baking processes, or implementing new systems. We’re always striving to elevate our craft, push boundaries, and boldly pursue new opportunities.



We take full responsibility for our actions, our work, and the outcomes we produce. We see mistakes as opportunities for learning and improvement, continually striving to enhance our performance and deliver better results.


       indness & Community

We value kindness and respect in all our interactions. We treat others with consideration and honesty, fostering a positive and supportive environment both within our team and in our relationships with customers. We are dedicated to giving back and supporting our community. Sharing our success and contributing to the welfare of others is an important aspect of our ethos.



We chase excellence in all aspects of our work, from the quality of our cakes to our customer service. Our goal is to achieve the highest standards in everything we do.


      elationships & Teamwork

We believe in the power of collaboration and unity. Our team functions best and is stronger when everyone works together, combining their talents and efforts for optimal results.


      pirit of Fun

We believe that work should be enjoyable and fulfilling. We encourage a lively and engaging workplace where laughter and enthusiasm are part of our daily routine.


These values shape our identity and guide our journey as a team and a business. At Truly Treats, we are committed to upholding them in all that we do.







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