HOW TO CARE FOR YOUR CAKES

So your customers can enjoy their cakes and traybakes in the best possible condition, we've put together some tips and tricks to help you care for them.

FROZEN CAKE STORAGE

All your wholesale cakes and wholesale traybakes will be delivered frozen.

Our products have a 12 month frozen shelf life. Best before dates after defrosting can be found on all outer packaging.

Keep your cakes stored in the freezer, then defrost at room temperature for at least 6 hours (or overnight) for a full cake or 2 hours for cake slices and traybakes.

Make sure that any products kept in the freezer remains air tight.

Your traybakes are all supplied in cardboard trays in a handy zip lock bags and box to keep them airtight while stored. All cakes are securely delivered on a cake card, in a cake collar, then in a bag and a sturdy cardboard box.

HOW TO DISPLAY YOUR CAKES

When your cake counter needs topping up, this is a good time for a little spruce up. Remove any crumbs or broken slices and replenish your cake display to make it look full and inviting.

Cakes are delicate. Remind your service team to treat them with care! Customers may be put off if they see a broken slice!

Your cakes should be displayed in a cool, but not chilled, environment, away from direct sources of heat and out of direct sunlight.

To get the maximum life from your cakes, keep them covered with a cake dome (glass is best) so the air doesn't dry out the edges.

At the end of the day, if you have any unsold product, keep in an air tight container in a cool place.

You can download our product display cards here.

SELL THE PERFECT SLICE OF CAKE

All our traybakes are supplied pre-cut. Not just scored.

Our cakes are either pre-cut in 14 or 16 portions, or uncut. If you're going to cut your own slices, to get the perfect slice, you'll need a sharp knife (not serrated) and the knife would ideally be warm. Dip into a jug of hot water and dry off before slicing.

Don't pre-cut and display too many slices at once as the edges of your cakes will gradually dry out.

Your cakes will taste best when eaten at room temperature. If you display your cakes in the fridge, your customers will be faced with a hard and cold cake and the depth of flavour will be reduced. Nobody wants that!

IF YOU'RE UNSURE, GET IN TOUCH

If you have any questions about storing or displaying your cakes, please don't hesitate to get in touch.

Just remember, the better you take cake of your cake storage and cake display, the more inviting they will look, the better they will taste and the more you will sell.